Tisha Klemetz, working online since 1999

I started as a translator and interpreter in 1999, working from English and Swedish into Spanish for brands that needed their communications to land internationally.

I became ATA-certified in 2006 (for English into Spanish) and ended my career in 2019, being at the peak of that profession.

My years as a translator taught me something I still use every day: the gap between saying a thing and being understood is wider than most people think, and it is never only about vocabulary.

In 2016 I started making videos for a business of my own, and in January 2017 I launched a Spanish-language YouTube channel in a very narrow niche. It grew slowly, then it grew a lot. Five million views and 80,000 subscribers later, I had learned the lesson that now shapes everything I do: popular is not the same as profitable. The channel paid me almost nothing. The email list behind it paid for my life.

That realisation sent me into email marketing, funnels, segmentation and automation, first for myself and eventually for other people. It also sent me into teaching: I started selling courses in 2018 and have now created more than fifty online trainings for over five thousand paying students. In 2023 I was invited to speak at a European industry convention, which is where my English audience began.

Eighteen of those years were spent in relationship-based direct sales, alongside health coaching and holistic therapies. It is an industry people have opinions about, and I have my own, but it is where I learned how buying decisions actually get made: slowly, through trust, and almost never because of a discount.